Lush Has People Obsessed with Its New Sleep Lotion

As a company that promises to hold products for a variety of skin types and conditions, Lush has prompted a diverse following. They have products for acne-prone skin, people with tattoos, rosacea, and, now, insomnia.

Lush’s newest addition is their body lotion called, Sleepy. Ok, it’s not really new, it was introduced in 2016. Initially meant to be a temporary feature, it can now be purchased throughout the year. It became a permanent product after fans of lush, or “lushaholics” pushed for it to be.

Supporters of the product claim it not only helps those with insomnia, but it also helps relieve such cases like psoriasis and anxiety.

What is this Sorcery?

Contrary to what it sounds like, the cream is definitely not magic. Lush does not market the product stating that it will instantly make you sleep. The materials used in it, though, will help soothe your senses and allow you to relax, thus leading you to sleep.

Materials

So, what’s in it?

With Lush’s promise of using only natural ingredients, the Sleepy body lotion is a concoction which includes cocoa butter, almond oil, oatmeal, lavender oil, and ylang ylang oil. The ingredients, with the elegant language used to advertise the product, draw customers in. Just reading the description will have you dreaming of lavender fields.

As more people aim to steer clear of any chemicals with products they use on their body, they are leaning towards the all-natural trend. As a result, consumers have been obsessed with Lush and it is now one of the most popular beauty brands.

About Lush

Lush is a cosmetic company that sells handmade soaps and beauty products. Although recently increasing in popularity, Lush was created over a decade ago. Once a small venture, initially called Cosmetics to Go, what we now know as Lush has branched out to close to 1000 stores around the world.

What sets Lush apart from their competitors are the values they stand by. They include, using organic materials, not testing on animals, and saving money on décor to buy better ingredients. Hence the bare-bones look of the stores.

Popularity

Everything is shared on social media now, and part of Lush’s appeal is their Instagram-friendly products. With quirky names and bright colours, users can photograph their purchases and have them look exactly as seen on the Lush website.